The Lancet Group, one of the world's highest-impact academic journals. By prioritizing clarity, accessibility, and ease of use, the design streamlines the flow of critical health information, ensuring users can navigate through complex data effortlessly. The goal is to create an intuitive interface that supports informed decision-making, with a clean, user-friendly design that fosters trust and improves overall user satisfaction in the healthcare space.
Article Page Redesign
I led the redesign of The Lancet article page by grounding the process in user research and data-driven insights. I began by conducting user interviews to understand how readers interacted with the existing page, identifying pain points and opportunities. Using card sorting exercises, I gained clarity on content prioritization and user expectations. I then presented A/B concept designs and analyzed heatmaps and interview feedback to guide design decisions. Collaborating closely with cross-functional teams—including the project manager, developers, and fellow UX designers—I iterated the design through multiple rounds to align with both user needs and business requirements. The result was a more intuitive, engaging article experience that better supports research consumption and reader retention.
Tools: Figma; JIRA; Pendo
Timeline: one week of design; one week of iteration
URL: https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(25)00507-0/fulltext
Journal Homepage
I designed The Lancet OBGYN & Women’s Health webpage by aligning business requirements with user experience goals. Leveraging a modular template I previously developed, I structured the page to clearly highlight key content areas—such as featured research, author spotlights, and trending topics. Collaborating closely with the product manager, I ensured that the final design met editorial objectives while delivering an intuitive and visually cohesive user experience.
Tools: Figma; JIRA; Pendo
Timeline: one week of design; one week of iteration
URL: https://www.thelancet.com/obstetrics-gynaecology-womens-health
Event page
I designed The Lancet 200th Anniversary webpage by translating business requirements into a clear and engaging user experience. Using a flexible web template I had previously created, I structured the layout to highlight key features of each module—such as milestone timelines, featured articles, and interactive content. I collaborated closely with the product manager to ensure alignment with editorial goals and branding, delivering a polished page that honored the legacy of The Lancet while enhancing user engagement.
Tools: Figma; JIRA; Pendo
Timeline: one week of design; one week of iteration
URL: https://www.thelancet.com/lancet-200
