My design focused on clearly communicating access levels, promoting registration and engagement, and minimizing friction across touchpoints. I introduced contextual messaging, visual indicators of access, and personalized prompts to guide users toward upgrading or registering based on their behavior.
This was a deeply collaborative effort involving close coordination with product managers, developers, and the UX team to ensure technical feasibility, user clarity, and business alignment. The resulting design streamlined the login and profile experience while supporting business goals around user conversion and retention.
The Challenge
Users are not able to identify which organization they have access with by looking at the house icon
Users are not able to understand by looking at the house icon if the organization they are signed in with is or not a customer of JBS products
t is not clear by Sign in / Register CTAs which one is related with personal and organization sign in
The Recommendations
Log in: Society members were overall successful in being able to log in using this redesigned navigation. Institution/Journal subscribers were not successful in being able to log in. They frequently used the button/link for the society log in. The text “Non-member log in” didn’t connect to the user mental model. RECOMMENDATION: Consider relabeling the “Non-member log in”
Access (in top level nav): A couple of users seemed confused when presented with Access | Log in | Register in the navigation. They selected Access menu when trying to log in but were not shown all the log in options. RECOMMENDATION: Don’t show the Access menu until after a user is logged in
Subscribe: Users were able to find this. Many followed a path into an article page and selected the Get Access button. It’s likely something people will want to use at the article page level.
My Account/Submit: Participants were able to find both of these, and there is no concern about placement.
Methodology & Participants
A prototype study to test the changes to JBS sites for ID+ integration and
associated streamlining the top-level navigation.The test was created in Ballpark linked to from a Pendo pop-up run on journal home and article pages.
65 complete submissions.16 had no recordings, some recordings has technical issues making them unviewable, and other responses were excluded because participants made no effort to complete the tasks (Tasks were ended with “End task” button without clicking anywhere else on the page).
34 total responses with recordings that were viewed and
logged.
